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The big family
Mission /
Creation of the brand identity of a biscuit factory
Type of projet /
Branding, emballage, logo, prints, one page
Date /
2023
The big family brings people together, it brings generations together, it creates sharing. Everyone has their own preference, their favorite biscuits, their memories; and if the big family could allow us to recreate these memories, to recompose them, through the delicacies of our childhood.
The big family is an invitation to remember, to pick up the pieces, and to share them.
This is about promoting “handmade” as well as the “quality homemade” aspect. There is also a question of placing the concept store in a “vintage” dimension.
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